This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts.
Product details
- Hardback | 288 pages
- 185 x 236 x 26mm | 592g
- 23 Nov 2010
- John Wiley & Sons Inc
- New York, United States
- English
- 2nd Edition
- 0470494522
- 9780470494523
- 427,767
Download The Power of Framing : Creating the Language of Leadership (9780470494523).pdf, available at ebookdownloadfree.co for free.
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